The Speke Resort, nestled along the serene shores of Lake Victoria, offers a picturesque backdrop for this premier tourism and travel trade show. Its state-of-the-art convention center, a recent addition, buzzes with anticipation as international delegates, local artisans, and tourism innovators converge. The resort’s sprawling grounds, lush with greenery, reflect Uganda’s commitment to eco-tourism, one of the expo’s key focuses alongside cultural and adventure tourism.
From the opening day, POATE 2025 captivates attendees with interactive exhibits highlighting Uganda’s diverse attractions. Booths showcase the misty gorilla treks of Bwindi Impenetrable Forest, the roaring Murchison Falls, and the vibrant markets of Kampala. A delegate from London, Sarah Thompson, marvels at a virtual reality display simulating a safari through Queen Elizabeth National Park. “It feels like I’m standing among the elephants,” she says, adjusting her VR headset. Such innovations underscore the expo’s push to redefine global travel through technology.
The expo’s festival day on May 24 transforms Speke Resort into a celebration of music, fashion, art, and dance. A boat regatta on Lake Victoria adds a thrilling spectacle, with colorful vessels gliding across the water. Posts on X capture the excitement, with attendees sharing photos of the vibrant scene and praising Uganda’s hospitality. “Energy high. Spirits higher. Tourism takes the lead,” one post reads, encapsulating the event’s infectious enthusiasm.
As POATE 2025 unfolds, Speke Resort Munyonyo stands as a testament to Uganda’s growing prominence in global tourism. With its blend of innovation, culture, and sustainability, the expo invites the world to “Explore Uganda” and discover the heartbeat of the Pearl of Africa.
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